Watch this to learn the major keys to Snapchat’s success
Vimeo
In case you haven't heard, Snapchat is hot right now. Teens love the app, and older people are starting to jump on the selfie-sharing bandwagon too.
If you're interested, you should watch a short documentary called "Snapumentary." It was made by Harris Markowitz of A Cereal Production, a New York City production studio that specializes in creating Snapchat content for advertisers and brands.
Markowitz hits the streets of NYC to ask people why they love and how they use Snapchat. The five-minute film also looks at the success of DJ Khaled on Snapchat, which you may have read about already.
You can watch Snapumentary, which is of course shot in vertical orientation, below:
http://www.vimeo.com/video/153020539
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