New Mexico Tourism Department to 'certify' certain products
ALBUQUERQUE, N.M. (AP) — The New Mexico Tourism Department announced it will allow some state businesses to use the popular "New Mexico True" brand on their products in an attempt to expand the tourism slogan that officials believe has drawn more visitors to the Southwestern state.
State officials said last week it will launch a New Mexico True certified program to highlight businesses that are "uniquely New Mexican" while also encouraging more businesses to look to move to the state.
Earlier this year, a Catholic community health organization launched a parity campaign, "New Mexico Truth" to draw attention to child poverty in New Mexico.