UC Davis chancellor acknowledges missteps, promises forums
UC Davis spent at least $175,000 on image consultants who promised "to create and execute an online branding campaign designed to clean up the negative attention the University of California, Davis, and Chancellor Katehi," documents obtained by the Sacramento Bee show.
The firms were hired to make sure a complete picture of UC Davis and its "hard-earned prestige" turned up for those doing online searches, especially philanthropists, Katehi said.
"Because of the importance of philanthropy to UC Davis and the need to make sure those searching for information about our university get a complete picture, we needed to do a better job telling the world about the university's extraordinary achievements," she wrote.