This Breast Cancer Charity Is Using "Man Boobs" To Avoid The Social Media Ban On Female Nipples
MACMA in Argentina used the male model to demonstrate how women can check their breasts for signs of cancer.
Movimiento Ayuda Cáncer de Mama
Breasts might serve a vital purpose, but images of them are banned on some social media networks.
So the breast cancer charity MACMA, from Argentina, has come up with a way of avoiding censorship. It has created a video, also translated into English, to raise awareness of how women can check their breasts for signs of cancer featuring a male model.
The advert, on YouTube, shows a woman unbuttoning her shirt to reveal her nipples covered by Facebook and Instagram logos.
A man called Henry with "man boobs" then steps in front of her and she uses her hands to check his breasts.