YouTube Says It Reaches More Viewers 18-49 Than TV, But That’s Not The Whole Story
A funny thing happened at New York City’s Javits Center on Thursday night. YouTube CEO Susan Wojcicki took the stage in front of a massive crowd at the YouTube “NewFront” presentation to advertisers and opened verbal fire on the TV industry.
“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18-to-49-year-olds than any network — broadcast or cable,” Wojcicki said. “In fact, we reach more 18-to-49-year-olds during prime time than the top 10 TV shows combined.”