“Farmers markets are sexy, especially in summer,” says Marcy Coburn of CUESA. (Photo: CUESA) Related Links Imperfectly Delicious Produce: A new outlet for ugly but good produce Ugly vegetables are to the 2010s what seal pups were to the 1970s: adorable, lovable and mercilessly slaughtered. OK, ugly produce isn’t brutally murdered, per se, rather it’s left to wither in a field or dumpster because it doesn’t fit supermarket beauty standards. But like seal pups or any other cause celebre, ugly vegetables have become symbols for a timely cause. Photos of ugly-but-cute heart-shaped potatoes and googly-eyed oranges on social media campaigns (and in this publication’s own coverage) remind people that food
