Competitive ‘Madden’ football; Snapchat ad push; HBO nerd fest
Eager to grow in competitive video gaming, Electronic Arts has announced plans to substantially expand competitions for its own titles, starting with the Madden football games.
The 2015 “Call of Duty” world championships had a $1 million prize pool, as did a recent Major League Gaming event that featured some of the world’s best “Counter-Strike” players.
Snapchat is turning its app into a bigger hub for advertising, announcing plans Monday to place commercials in a new spot and simplify the process of buying ads.
An advertising agency’s push can help fans of popular HBO series get their geek on, with the help of Instagram.
A “Game of Thrones” contest started Friday and is officially over, but people can still take the quiz — or wait for the next campaign with a different show.