Kellogg opening cereal cafe in NYC amid soggy sales
The company based in Battle Creek, Michigan, says bowls will cost $6.50 to $7.50 and combine cereals like Special K and Frosted Flakes with ingredients like pistachios and lemon zest.
The move comes as Kellogg Co. has suffered declining cereal sales in the U.S., with people reaching for a growing array of breakfast options.