34 up-and-coming YouTube stars you should be watching right now
Every summer, YouTube hosts an intensive, weeklong bootcamp, called NextUp, in nine cities across the world. The goal: groom the next generation of YouTube stars.
The YouTubers selected to attend the camp are all up-and-comers to watch — for each city, YouTube receives hundreds of submissions and selects the users who show the most promise. The company has a good track record for scouting stars; the camp's alumni include beauty/lifestyle vlogger Ingrid Nilsen and the duo behind ASAPScience, a series of fun science explainers. Each of the two accounts currently has over 4 million subscribers.
To be eligible for NextUp, YouTubers need to have already achieved some success on the channel — all must have between 10,000 to 100,000 subscribers, and be monetizing through ads. They also must have uploaded at least three videos in the last 90 days.
Liam Collins, the Director of YouTube's Spaces in North and South America, tells Business Insider that YouTube wants to invest in up-and-coming creators. Attendees of the camp get free access to YouTube's studios, and workshops in video production, lighting, and sound. At the end, YouTube gives them $2,500-worth of camera and editing equipment and invites to exclusive events. That helps the video creators boost their channels, which ultimately boosts the platform itself, Collins says.
YouTube just announced the attendees of the camps in New York City and Los Angeles. Check them out below — these are the new accounts you'll want to follow.
Backtrackvocals: An a cappella group that covers videos of popular songs.
http://www.youtube.com/embed/mPgsBQdYQKM
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Height: 450px
Kyla Laird: A beauty vlogger who gives tutorials on hair and makeup.
http://www.youtube.com/embed/N74xJUXF5DE
Width: 800px
Height: 450px
Joe Edelman: An experienced photographer who gives tips for taking great photos.
http://www.youtube.com/embed/dYoWjsG9KRo
Width: 800px
Height: 450px
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