Jets vs. Bills 2016: How Twitter Provides Free Live Stream Of NFL's Thursday Night Football Game
Twitter and the National Football League struck a $10 million deal in April that would allow the social media network to live stream the league’s “Thursday Night Football” games throughout the 2016 season. The NFL said the stream will reach more than 800 million registered and non-registered Twitter users across the globe.
The first game of the 10-game broadcast deal gets underway Thursday, when the Buffalo Bills host AFC East rival New York Jets in Week 2.