‘The Grand Tour’ Most Illegally Downloaded Show in History (Report)

The first episode alone of the adventure show for car enthusiasts has been illegally downloaded an estimated 7.9 million times, according piracy tracking firm Muso (via The Daily Mail).

Amazon ushered in “The Grand Tour” with a massive marketing campaign, presumably spending millions in advertising.

The show was intended as big incentive to get people to sign up for Amazon Prime’s streaming service, which costs £79 a year in British pounds and $99 in the U.S..

In spite of the illegal downloads, Amazon says the show “has become the biggest show premiere ever on Amazon Prime Video, breaking records around the world.”