(VIDEO) Turner's Strober Explains Advanced Linear TV Audience Targeting

LAS VEGAS - Turns out you don't have to be on Wall Street to run a futures market. It's happening every day in the traditional linear television business, according to Turner's EVP of Client Strategy & Ad Innovation.

"Unlike digital, we're actually working in a futures market," says Michael Strober by way of explaining Turner's audience targeting process. "Everything we do has to be projected or estimated looking forward."

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