(VIDEO) Renault Will Shift To Addressable TV Ads By 2019

LAS VEGAS -- Auto maker Renault has a plan to move away from traditional, inefficient mass advertising to consumer-targeted ads within two years, including on TV.

Speaking at the Consumer Electronics Show, Renault marketing communications VP Bastien Schupp told Beet.TV: "Moving from mass marketing to marketing to individuals is one of the key challenges for us in the next two to three years. (We plan), until 2019, to move from mass marketing to marketing to individuals."

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