Professional athletes are faced with a unique challenge when it comes to entrepreneurship. Most organizations create marketing plans that can only hope to rise to the notoriety and status that professional athletes achieve. However, most professional athletes have already reached that status. Where it gets tricky is leveraging their existing platform so that it translates into real sales.
That's just what
Walter McCarty was able to do. I sat down with the former NBA player and current assistant coach for the Boston Celtics to get the inside scoop on the recent launch of his
new line of socks earlier this year.
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