People Were Shook By This Super Bowl Lumber Ad About Immigration
“This is a really hot take for a lumber company.”
Construction company 84 Lumber released its first ever Super Bowl commercial on Sunday. It depicts a mother and daughter in Mexico who are embarking on a journey to leave their country. The conclusion of the ad, when the pair reach the US–Mexico border wall, was deemed too controversial for Fox and can only be viewed online, according to 84 Lumber.
The 90-second ad by the Pennsylvania-based company shows the young girl picking up pieces of cloth along her journey, which she stitches together at night. The commercial ends on a cliffhanger, and directs viewers to see the conclusion on 84 Lumber's website.
The longer, follow-up commercial shows the mother and daughter finally reach the border wall. The young girl reveals that she has been sewing together a US flag out of the scraps of cloth that she has been collecting.
youtube.com / Via youtube.com