‘GMA’ Wants to Warm Your Heart With Campaign Set to Ray Charles Classic (Exclusive First Look)
The slickly produced campaign starts off with black and white footage of the anchors greeting each other while emerging from an elevator to the “GMA” set before turning to color with the message “put some good in your morning” appearing on screen.
The anchors continue to smile and playfully laugh while another message, “We’re here for you,” appears on the screen before the new slogan of ABC’s flagship morning program, “#WeAreGMA,” flashes as Stephanopoulos can be heard introducing the show.
“GMA” also topped the list of Google’s 2016 Year in Search Top Trending TV News Shows, which showcases the people, topics, events and news that captured the world’s attention this year.