How China’s Love of ‘Now You See Me 2’ Pushed Lionsgate to Big Box Office Overseas
[...] while that split is unusual, China has become an increasingly important source of theatrical revenue for the mini-major studio, as CEO Jon Feltheimer explained on a Wednesday conference call after Lionsgate reported third-quarter earnings.
China’s box office flatlined last year after several years of double-digit growth, as a relatively soft local slate combined with reduced online ticket subsidies depressed demand.
Feltheimer also expressed plenty of confidence that “La La Land,” which scored a record-tying 14 Oscar nominations and opens in China on Feb. 14, would have no trouble winning over hearts, minds and wallets in the Middle Kingdom.