MTV Development Exec Mina Lefevre Moves to Facebook
Lefevre will serve as Head of Development at the social media platform, working with Head of Global Creative Strategy Ricky Van Veen on the development of both scripted and unscripted content for the social media platform’s new video tab.
“I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook’s original content ecosystem…well, that just seems like a dream!” Lefevre wrote, announcing the news on her Facebook page on Wednesday.
Facebook had announced in December that it planned to start buying original video content, specifically tailored to the platform and mobile-first viewing.