Spike Rebrand to Include ‘Significant’ Number of Scripted Shows
Viacom’s new Paramount Network will get an influx of cash as part of greater Media Networks spend, company CEO says
Spike TV’s upcoming rebrand to The Paramount Network will include a “significant” amount of scripted programming, Viacom President and CEO Bob Bakish said on Thursday.
Next year’s shift from Spike to Paramount Network comes as part of Bakish’s five-point plan for parent company Viacom, which he unveiled this morning along with the company’s first-quarter 2017 earnings.