Kellogg CEO: No "discernible" impact from online boycott
NEW YORK (AP) — Kellogg says it saw no "discernible" effect from an online boycott spurred by its decision to pull ads from a website formerly run by one of President Trump's top aides.
CEO John Bryant said it's difficult to gauge the impact of such consumer actions given the volume of its sales, but that the company did not see any effect it could attribute to the boycott.
The company has been dealing with slumping cereal sales for years as people reach for a variety of different breakfast options and the image of Special K, one of its biggest brands, has become outdated.
To improve its financial performance, Kellogg has also been slashing costs and this week noted that it will end all direct delivery of products to supermarkets and big-box retailers.
Kellogg cut its sales forecast for 2017, citing the discounts it gives to retailers when it does not provide direct delivery to stores.