See-now-buy-now is fun in theory, but if you can’t afford the clothes, it’s not actually that useful. Enter H&M, whose Paris runway will hit stores and HM.com the second it struts down the runway…with prices that don’t rival your rent. “Anything that brings us closer to our customers and makes fashion even more accessible is very positive,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. Press play on the livestream at HM.com on Wednesday at 3:30 p.m. EST, and see what she means. ...
