The first IMAX VR arcade is a huge hit—and I can see why
Virtual reality may have just got the shot of confidence it needed to break into the mainstream.
On Friday, IMAX held its latest earnings conference call and it came with an unexpected bit of news: the company's virtual reality arcade experiment in Los Angeles has been a success.
Of course, for anyone who has visited the facility, as I did last week, the news is hardly a surprise.
"Our LA facility, which has been opened for roughly 3 months now, has seen over 20,000 unique visitors," said IMAX CEO Richard Lewis Gelfond during the earnings call. "From a revenue standpoint, the center is pacing at roughly $15,000 a week over the last month or so, including our highest grossing week to date, this past week, and continues to exceed expectations." Read more...
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