Ivanka Trump's clothing is selling so poorly, the company making it secretly re-labelled it
If people don't want to buy pieces from Ivanka Trump's clothing line, the only logical thing to do is change the labels and pretend the clothes are from another brand, right?
Apparently.
It's an interesting/shady AF sales technique, to be sure, but according to Business of Fashion, the company that licenses Ivanka Trump's brand relabelled her inventory as Adrienne Vittadini, then proceeded to sell the clothing items to Stein Mart, a chain of discount department stores with nearly 300 locations in the United States.
As BoF stated, G-III—the company that owns the right to manufacture and distribute Ivanka's brand—admitted the garments were relabeled and sold without informing Trump's people. Read more...
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