Sony chief promises profitability, but is short on specifics
TOKYO (AP) — Sony's leader promised a comeback for the Japanese electronics and entertainment company having its best profitability in two decades.
When questioned how profitability will be gained in the movies division, Hirai said he hoped to get a hit by working with creators with a good "batting average," and take advantage of hit content it already has, such as the "Spider-Man" series.
Sony has been selling its assets, to ensure profitability, including its Vaio personal computer business.