Thordata Black Friday Promo Case Study: 15% growth in new joins
Campaign Overview
For Black Friday 2025, Thordata, an advanced proxy network, joined Admitad’s Black Friday promo as a Platinum participant, securing maximum visibility across Admitad’s publisher ecosystem. The goal was clear: increase partner engagement ahead of peak demand and during the most competitive sales period of the year.
By choosing the Platinum package, Thordata received top-level exposure on the Black Friday landing page and across multiple internal and external promotional channels, ensuring consistent brand presence before and during the campaign.
Promo Setup
As part of the Platinum Black Friday package, Thordata benefited from:
- Top-exposure placement on the Black Friday landing page
- Brand logo featured first among Platinum participants
- Two dedicated promotional emails sent to Admitad’s publisher database
- Two in-account pop-ups shown to active publishers
- Clickable branded banners in the Admitad Store
- Brand mentions across Admitad’s social media channels
This multi-touch approach ensured Thordata was visible at every key decision point for publishers during Black Friday.
Results
The campaign delivered strong uplift across both revenue and partner acquisition metrics, bringing +15% increase in new publisher joins which have already started promoting the program on their ad spaces.
Why It Worked
Black Friday is not just about higher traffic — it’s about being visible at the right moment.
Thordata’s Platinum placement ensured:
- Early discovery by new publishers
- Re-engagement of existing partners
- Clear positioning as a priority offer during peak demand
What also matters is:
- Thordata’s strong brand with a proven reputation of an ethical proxy
- Competitive commission rate n in the category
- A huge variety of the allowed traffic sources
- 98% approval rate
- Advertising tools and coupons up to 20% off, and more.
Want to join Admitad promo?
Contact your Admitad Account Manager to secure your spot in upcoming campaigns.