DirecTV Now’s latest attempt to draw new subscribers is a free Roku Premiere
If DirectTV Now hasn’t been able to tempt you yet with a free Apple TV set-top box, a free year of HBO, or its limited time launch offer, AT&T still isn’t done trying. In its latest promotion, AT&T is offering up to two Roku Premiere boxes for any new DirecTV Now, AT&T Unlimited Choice, or Unlimited Plus customer that prepays for two months of service.
DirecTV Now added support for the Roku platform in May. The $70 Roku Premiere is in the middle of the pack of current Roku streaming boxes; it’s 4K capable, at least. That’s not much of a draw for DirecTV Now since the service tops out at 1080p, but AT&T Entertainment CEO John Stankey has said 4K will “definitely” be available” in DirecTV Now’s future. You can, of course, stream 4K from...