This holiday season, give the gift of a coal subscription box for millennials
Every day on the subway, I’m confronted with ads that suggest I don’t know how to clothe or feed myself, and it seems like there’s no shortage of unnecessary subscription-box services no one asked for. The fake company Coal parodies this coddling startup phenomenon with its own subscription-box service that “sends you a real piece of coal (in fancy, Warby Parker-esque packaging) right in time for the holidays.”
Coal’s very real website features four different coal product packages you can actually purchase. My favorite is “the Winona.” The product description only reads, “Women!!!!!!!” All four coal sets are on sale now for $20 (marked down from $45). Doing the math described for transparency in the company’s video, that means it makes a...