Instagram is testing Direct, a standalone messaging app that replaces the current inbox
Instagram is testing a standalone app for private messages called Direct, a first step toward possibly toward removing messaging features from the core app. Direct, which opens to the camera in the same way Snapchat does, will become available on Android and iOS today in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. If you install Direct, the inbox disappears from the Instagram app and can only be accessed in the messaging app. If Instagram introduces Direct globally — it currently has no timeline for doing so — the move could give parent company Facebook a third popular messaging tool alongside Messenger and WhatsApp.
Although it is officially only a test, Instagram’s rationale for building Direct app is that...