Apple’s new Self Service Repair program is an opportunity to repair relationships
Apple’s newly announced Self Service Repair program, set to launch in early 2022, will finally provide individual customers access to genuine Apple OEM parts and manuals for DIY iPhone (and eventually Mac) repairs. Although this program has limitations, and there are many lingering questions about how it will be implemented, it is an opportunity for Apple to improve relationships with its customers by making repairs easier. If Apple prices the parts right, the program could also be a way for motivated customers to save money on repairs by going DIY while allowing independent repair shops to remain competitive.
Until now, access to factory OEM parts for iPhones and Macs has been restricted to several Apple-blessed places, including Apple...