Spotify quietly shuts down Greenroom creator fund
Spotify is shutting down its live audio app creator fund without much fanfare, the company told applicants in an email on Monday. Greenroom (now called Spotify Live) launched last June as a Clubhouse competitor, where users stream live conversations with celebrities, influencers, and other creators. The fund, announced in tandem with the live audio app, was meant to lure in creators through weekly payouts based on performance.
In an email obtained by The Verge, Spotify tells people who had registered to the fund that the program would not be moving forward. “We plan to shift toward other initiatives for live creators,” the company writes. Spotify didn’t offer an explanation for the change in plans and did not immediately respond on the...