TikTok plugs Getty Images into its AI-generated ads and avatars
TikTok will let advertisers pull in content from Getty Images when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people.
The integration will be available through TikTok’s Symphony Creative Studio — an AI-powered video generation tool that rolled out today for all advertisers. This tool can generate a video based on a product description, add an AI avatar to “speak” about it, and even incorporate AI-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as “remix” an existing one.