Threads adds communities to put your interests front and center

Threads is testing a new feature called communities globally on its web platform and mobile apps, which will serve as dedicated spaces where you can find content or posts about your favorite topics. Starting today, you can explore different communities surrounding things like professional basketball, K-pop, books, TV shows, AI, and more.

You can join different communities on Threads and view feeds dedicated to each one, similar to the way different channels pop up on Reddit, or in X’s communities. When you join a community on Threads, the platform will label your profile, displaying your membership to other users. Threads will also pin that community’s posts to your feeds menu.

This builds on the launch of topics and custom feeds on Threads, which already lets you create feeds tailored to specific topics and accounts. Tossing communities in the mix should make it easier to discover more posts that you might be interested in. After trying the feature for myself, I found that each community displays a mix of content posted directly to the space, as well as posts that are just related to the topic.

Each community also has a custom emoji for the “like” button, such as a stack of books on book Threads. You can find communities by searching for them on the platform, though Threads notes that “not every interest has a dedicated community yet.” If a topic has a community, then you’ll see a three-dot badge to the left of the tag.

In the future, Threads plans on launching more community-focused features, including new badges that indicate the most active members of a community. It will also make tweaks to the ranking of posts within communities and the For You feed to help you find more relevant posts.