Threads wants to be the app you can’t wait to open in the morning
This is an excerpt of Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week.
By all measures, Meta's Threads app had a very good year. The app was Apple's second-most-downloaded iOS app of the year, trailing only ChatGPT. Threads now has 400 million monthly and 150 million daily active users.
"There are consumers who are ravenous to consume the content."
That growth is still coming mainly from Meta's other platforms. "We do a lot of work in Instagram and Facebook to show off what's going on in Threads," Connor Hayes, the head of Threads, told me this week. The playbook: s …