Nvidia has lost the plot with gamers
Nvidia surely thought it was doing a good thing for gamers by "upgrading" the faces of our favorite video game characters. But that just shows how much the company has lost the plot.
Nvidia could've marketed its new DLSS 5 real-time lighting technology as a way to make future, next-gen games look better. Instead, it told the world that games people already know and love look bad. It focused on retconning characters' faces. And now, confronted with the predictable backlash, Nvidia's CEO is telling critics that we're "completely wrong."
Regardless of how it works, the tech presents as an AI filter that tries to optimize everyone and everythi …