Prediction markets are trying to lure journalists with partnership deals
Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters.
Some prediction market exchanges are now attempting to strike deals with individual reporters. Rick Ellis, an independent entertainment journalist who runs AllYourScreens.com and writes a newsletter on Substack about TV and streaming, told The Verge he received an offer this week.
The deal involved producing two stories a week based on …