Russians` demand for New Year`s trips to Armenia increases by 83%
Moreover, the service noted that demand for Russians to travel to Armenia has increased by 83%.
According to the service, the top destinations primarily include CIS countries, as well as Asia and the Middle East. The top ten countries include Belarus, Thailand, Turkey, the UAE, Uzbekistan, Georgia, Kazakhstan, Armenia, Abkhazia, and China. Of these, Kazakhstan, China, and the UAE are showing the most dynamic growth in demand, with bookings more than doubling. Armenia also saw growth by 83%, Uzbekistan by 78%, and Georgia by 70%.
The company believes that the increase in demand for international travel this year is due to longer holidays and the significant strengthening of the ruble. For example, the average nightly rate in hotels in China, Italy, and Uzbekistan decreased by 14% year-on-year, in Turkey by 12%, and in the UAE and Thailand by 10%.
It is worth noting that Armenia saw an increase in tourist flow in 2025, welcoming approximately 1.94 million tourists by the end of October, with record numbers in the summer (May-July). The main supplier countries were Russia (41%), Georgia (12%), Iran (8%), the United States, China (3% each), France, and Germany (2% each).
Armenia was previously expected to welcome up to 3 million tourists per year.