Donny Afroni Mon, 2 March 2026 at 1:08 pm UTC·4 min read 'Arsenal Twitter' phenomenon appears to have contributed The study, conducted by British Gambler, utilised the advanced social listening platform Brandwatch to analyse hundreds of thousands of online posts over the last six months. The goal was to measure the level of positive and negative sentiment directed toward every club’s supporters. According to the data, Arsenal recorded a staggering 43 per cent negative sentiment rating, which was the joint-highest in the entire division. This figure places the Emirates Stadium regulars at the very top of the "most-hated" rankings, reflecting a turbulent period of online...
