Google Search just got powerful new AI tools, but only for paying Gemini users
AI Mode was one of the highlights of Google I/O 2025, with Google showing off a few exciting AI capabilities coming to Google Search that are entirely optional. As a reminder, AI Mode is a separate tab in Google Search that you can choose to use, unlike the AI Overviews that appear at the top of Search whether you like it or not.
AI Mode is also a lot more sophisticated than AI Overviews, and probably more reliable. It’s the kind of AI experience in search some users might appreciate. Google showed off advanced Gemini support for AI Mode, a new Deep Search feature, and shopping-centric tools at I/O 2025.
Some of these features are starting to roll out to Google Search users in the US, but not all of them are free. It might sound strange to hear that you have to pay for certain Search functionality, but if you want the full AI Mode experience, you’ll need a premium Gemini subscription.
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Google Search just got powerful new AI tools, but only for paying Gemini users originally appeared on BGR.com on Thu, 17 Jul 2025 at 09:54:00 EDT. Please see our terms for use of feeds.