ESPN's Third-Most Watched NBA Season-Opening Wednesday Ever
ESPN generated its third-most watched NBA season-opening Wednesday ever for its doubleheader on October 22, according to Nielsen Big Data + Panel. The two-game slate averaged 2.33 million viewers, up 44 percent from last year.
The San Antonio Spurs victory over the Dallas Mavericks generated an average audience of 2.49 million viewers, peaking with an audience of 2.86 million. The viewership was up 63 percent fro