Admitad Launches a New Level of Transparency for Working with Subnetworks — More Clarity, Control, and Opportunities
Admitad, the global partner relationship management platform, announces the launch of new functionality that radically changes the approach to working with subnetworks and their traffic sources. Now advertisers gain precise control over traffic coming from subnetworks without the need to sever cooperation with the entire subnetwork.
What’s it about?
Until now, subnetworks operated in Admitad as a single publisher. This meant that if one internal partner violated the rules (for example, by using prohibited traffic sources), the advertiser had to completely disable the entire subnetwork account, losing quality traffic from other honest publishers in the process.
Now the situation has changed.
Subnetworks can connect their internal partners through the API as separate sub-ad spaces, each tracked individually. This gives advertisers:
- The ability to see traffic sources within each subnetwork;
- The option to disable only the violators without affecting the entire subnetwork account;
- The ability to maintain a stable flow of quality traffic;
- Minimization of risks and economic losses from “forced blockings.”
How does it work?
- The subnetwork adds an internal partner’s site as a Subnetwork’s Ad Space to its main site;
- All such sub-ad spaces appear in the advertiser’s interface as separate sources;
- If necessary, the advertiser can disable a specific sub-ad space with one click;
- Meanwhile, the main ad space and other sub-ad spaces continue working without restrictions.
Why does it matter?
The new model gives businesses flexibility and confidence in partnership relations, enables deeper analysis of traffic source performance, and reduces administrative workload for teams.
“Our goal is not just to scale partner marketing but to make it safer and more transparent. This new functionality is a step toward a more mature model of collaboration between brands and complex traffic structures,” comments Anna Gidirim, CEO of Admitad.