Form Us With Love unveils four-month show following Stockholm Design Week cancellation

Instead of its usual week-long Stockholm Design Week exhibition, Swedish design studio Form Us With Love has transformed its studio into an experimental showroom that will be open for four months.

With Stockholm Furniture Fair and the affiliated Stockholm Design Week postponed until 2027, Form Us With Love wanted to offer an alternative to the "compressed, high-intensity" feel of a design week show.

Named Showroom?, its exhibition was designed with slowness in mind. Rather than a static space, the adaptable interior will host a four-month programme of talks, events and workshops curated in collaboration with Studio Playground.

"The extended duration fundamentally changes the rhythm," said Form Us With Love co-founder Jonas Pettersson.

"The showroom becomes a living environment that evolves over time," he told Dezeen. "It allows us to observe how people return, how conversations deepen, and how ideas mature rather than peak and disappear."

"We see it as a slow feedback loop, which is increasingly rare in a fast, event-driven design culture. That slowness is valuable."

Form Us With Love is among many designers and brands that have chosen to stage an exhibition despite the cancellation of this year's furniture fair, under the umbrellas of Stockholm Design Days and Stockholm Creative Edition.

The exhibition takes the form of a furniture showroom, aiming to question the role of the physical showroom in today's culture.

It includes Form Us With Love's latest launches – a range of acoustic products from sister brand Baux and a collection of bespoke textiles created with Dutch brand Byborre.

These products are not on display in the traditional sense. Instead, they form part of an interior that includes three ambiguous spaces.

The red-toned main space was conceived as a meeting or gathering space, organised around a large table. On one side is a green material area, and on the other is a blue hybrid space that could be either an office or a bar.

"A showroom today is less about display and more about dialogue," said Pettersson. "In the past, it functioned primarily as a catalogue in physical form, a place to show finished objects, often frozen in a final state."

"Today, the showroom has become a spatial narrative: a place to communicate values, process, and intent as much as product," he added.

"It's no longer just about what is being shown, but why and how."

Dividing the spaces are the ceiling-hung Baux panels, which are made from a premium felt board called X-Felt.

The Iris textiles have meanwhile been used to create bespoke upholstery Form Us With Love's Savo Spine chair and a knitted version of the event poster, which is hanging in the window.

Showcasing Byborre's 3D knitting technologies, the featured textiles showcase three colourways and three print sizes, although the materials area reveals a wider selection of colour options.

Form Us With Love's ongoing collaboration with String Furniture forms a key part of the show. The designers will host workshops where visitors can give feedback on ideas and prototypes for a forthcoming range of accessories.

Completing the space are the Nomad power outlets and lamps, developed for Forming Function, which are now available in 130 new colours.

The exhibition becomes the latest instalment of Form Us With Love's Testing Grounds series, following on from a pop-up bistro in 2025 and a flexible co-working space in 2024.

Pettersson said that, with Stockholm Furniture Fair rebranding as a biennial event, it has created an opportunity for "smaller, more experimental, and more community-driven initiatives" to emerge.

"Stockholm has always been strong when it allows diversity of voices and scales to coexist," he said. "Events like this can absolutely galvanise the local design community, especially if they encourage collaboration rather than competition."

"The future of Stockholm's design scene won’t be defined by a single fair, but by how designers, brands, and institutions use the space between major moments to build something more resilient and connected."

Showroom? is on show at Form Us With Love's studio in Stockholm from 2 February to 2 June 2026. See Dezeen Events Guide for more design events taking place as part of Stockholm Creative Edition and in the wider city.

The photography is by Jonas Lindström, unless stated.

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