Could these woke companies sink any lower? asks ESTHER KRAKUE
Few things reek of desperation like putting a man in women's swimwear to demonstrate how "progressive" you are. And yet this week Adidas revealed its female swimwear campaign for 2023, and it was missing one key component - women. The adverts feature a black male model posing in swimsuits as part of the brand's new "Pride" line. Unsurprisingly, this campaign's sparked the BoycottAdidas hashtag, with many celebrities already signed up to it.