Reebok Collaborations Over the Years: Kendrick Lamar, Victoria Beckham and More
A powerhouse in the athletic footwear industry, Reebok has collaborated with numerous brands — from luxury fashion houses to popular film franchises — over the years.
Like some of its biggest competitors, Nike, Adidas and New Balance, the Boston-based company has also joined forces to reimagine different archival silhouettes with famous labels and artists. Kendrick Lamar, Vetements and Victoria Beckham are just a few.
Here, FN is taking a look back at some of Reebok’s most memorable collaborative releases to date.
Noir Kei Ninomiya x Reebok Instagram Fury, 2024
The latest Reebok Instapump Fury collaboration saw former Comme des Garçons designer Kei Ninomiya remix the shoe for his fall ’24 collection. Modeled on the runway at Paris Fashion Week, the sneaker debuted in two bold styles, spanning black, white and neon colorways. The “Kumo” editions got a floral twist while the “Yuki” pairs featured a bold lace-inspired design.
Reebok Club C x Atmos x Keboz, 2024
Launching ahead of the upcoming baseball season, Japanese brands Atmos and Keboz reworked a Reebok Club C 85 to honor America’s favorite pastime. The classic shoe’s white leather upper boasts curvy red baseball-inspired stitching and branding.
Reebok x Eames Classic Nylon, 2023
Reebok and Eames Office’s third and final collaboration delivered three models with Reebok’s staple Classic Nylon leading the pack. Rendered in off-white and cool light gray hues, the shoe’s lateral side window featured the Eames name in the designer’s signature vibrant colors. Each pair came in a custom Eames box with five lacing options.
Maison Margiela x Reebok TZ Pump, 2022
In 2022, Maison Margiela gave the beloved Reebok TZ Pump an intentionally aged appearance with a scuffed leather upper and a hand-painted cracked midsole. The bright orange inflated basketball on the tongue emblazoned with “The Pump” completed the look. The shoe released two colorways with blue and red accents.
Reebok x The Flintstones & The Jetsons, 2022
In the same year, three Reebok silhouettes were given playful treatments inspired by the 1987 flick “The Jetsons Meet the Flintstones.” Each pair featured unique details based on a character or location from the vintage animated film.
Maison Margiela x Reebok Classic Leather, 2021
Margiela also joined forces with Reebok in 2021 to makeover the retro Classic Leather, reinterpreting the design with its iconic Tabi split-toe design and hand-painted white coating that chips away over time.
Bronze 56K x Reebok Classic Leather, 2021
Reebok and New York City skate brand Bronze 56K reimaged two silhouettes for spring 2021. Both styles took inspiration from New York City’s vibrant sports culture and skate scene. The Classic Leather’s color palette was taken from the city’s flag with bold pops of blue and orange.
‘Ghostbusters’ x Reebok Ghost Smashers, 2020
The iconic movie franchise “Ghostbusters” dropped two Reebok silhouettes in 2020. The more eye-catching of the two, the Ghost Smashers came with a “proton pack” used for capturing ghosts in the film on the heel.
BBC Icecream x Reebok Answer V, 2020
Another memorable 2020 drop saw Pharrell Williams’ BBC Icecream take on one of the signature sneakers of NBA icon Allen Iverson, the Answer 5. The colorway was reminiscent of the Icecream Board Flip 1 “Pink Lemonade,” a popular shoe BBC Icecream released in the early aughts.
Victoria Beckham x Reebok Bolton Sock Hi, 2019
Victoria Beckham and Reebok dropped the bold Bolton Sock Hi as a part of the second drop from the British designer’s fall ’19 collection. The quirky athletic shoe was delivered in neon and white colorways and also came in a low-top version.
JJJJound x Reebok Club C 85, 2019
In 2019, Montreal-based JJJJound released a minimalist take on the Club C 85, dressing the upper in white and cream and matching a gray terry cloth liner to the outsole. Of course, the Reebok name in the window box was replaced with JJJJound.
Reebok by Pyer Moss DMX Daytona Experiment 2, 2018
Reebok’s first collaboration with Pyer Moss creative director Kerby Jean-Raymond received FN’s 2018 Collaboration of the Year award. The “Experiment” sneaker series included the low-top DMX Daytona Experiment 2 crafted from luxury suede. The initial colorway offering came in black and earthy brown with vibrant pops of electric pink, mustard and turquoise.
Vetements x Reebok Genetically Modified Pump, 2018
Vetements and Reebok dreamt up a brand new silhouette for fall 2017. The chunky deconstructed sneaker, which pulled key details from the Instapump Fury, would later come out in various distressed colorways.
Reebok x Jonathan Simkhai Freestyle Hi, 2017
Jonathan Simkhai showcased his take on the Freestyle Hi at his spring 2018 show at New York Fashion Week. The iconic silhouette arrived in blue seersucker, ecru crochet, indigo denim and powder pink leather.
Kendrick Lamar x Reebok Classic Leather, 2016
In this summer of 2016, Kendrick Lamar and Reebok released its third collaborative effort, launching a unique “Split Personality” version of their previous Classic Leather model. Created by Garbstore’s Ian Paley, the design is highlighted by a longitudinal seam that runs down the middle, separating the blue and red accents on either shoe.
Cam’ron x Reebok Ventilator Supreme, 2016
Another hip-hop collaboration in 2016 saw Reebok team up with Cam’ron, aka Killa Cam. Running with the Dispet rapper’s love of pink, the shoe was dressed in “Killa Pink” suede with tonal camouflage accents and finished off with Dipset branding debossed on the heel and hot pink translucent outsoles.
Bait x ‘Ted 2’ x Reebok Instapump Fury, 2015
Reebok and streetwear label Bait designed an Instapump Fury in the foul-mouthed movie character’s likeness. The shoe combined fuzzy suede and shearling in light tan on the upper to mimic the look and feel of the teddy bear and embroidered on the heel was a smiling bear Ted, as well as Bait’s logo.
Reebok x Melody Eshani Blacktop Pump, 2015
Another hot drop in 2015 came from designer Melody Ehsani. Designed just for women, she used python leather to create bold versions of the Ventilator and Blacktop Pump. The loud style was pulled together with the renowned designer’s signature evil eye motif along the laces near the toe cap.
Stash x Reebok Question Mid, 2014
Renowned graffiti artist Stash added his touch to Allen Iverson’s first signature silhouette, the Reebok Question, in 2014. Rendered in premium leather and suede, Stash designed the basketball shoe in shades of blue and gray and finished things off with a speckled midsole.
A Bathing Ape x Mita x InstaPump Fury OG, 2014
In 2014, Bape incorporated its staple camo print into its Instapump Fury with Mita and adorned the heel with its recognizable Bapesta logo.