Anthony and MaryLou Liccione saved up for three years to take their first real vacation together: one week in Florida, just north of Daytona. There, the couple – both in their 70s – planned to escape winter in upstate New York, celebrate their 20th anniversary and visit a friend in a nursing home. "A trip of a lifetime for us," says Anthony Liccione. Two months before embarking on the big trip, their travel agent confirmed their rental car booking, at a price of $123.67 for the week. For two senior citizens on a budget, it seemed like a good deal.