Hormel teases perforated chip designed for 'double-dipping'
(KTLA) — The makers of a popular chili brand have created a new product that could make a common party foul a thing of the past.
Hormel has designed new corn tortilla chips with a perforated line that splits the chip in half.
Why? So the eater can dip half of the chip into the spread of their choice, eat it, and then go back in for a second dip without the risk of spreading their mouth germs into a communal bowl.
It's a practice called double-dipping, and as George Costanza was famously scolded for in an episode of "Seinfeld," it's on par with "putting your whole mouth in the dip!"
Now, more than 30 years after Costanza made a fool of himself at his girlfriend's aunt's funeral, a product exists specifically to avoid that now-famous faux pas.
The makers of Hormel Chili teamed up with a Minnesota-based specialty foods producer to create Double Dippable Chips. They break cleanly in halves that the company says are "perfect for indulgent dips."
Unfortunately, the chips aren't available for wide public consumption at this time — sorry, George.
Hormel says a limited number of the chip bags will be given out as part of a "Chili Double Dip Kit," complete with a can of Hormel chili. Double-dippers will need to enter for a chance to win the kits online.
The giveaway officially begins March 18, and Hormel said the kits will ship to winners prior to the tipoff of the NCAA March Madness Tournament.
"When it comes to the food on the party table, dips are a star attraction," said Jason Hron, brand manager for Hormel Chili. "Given the idea of double-dipping remains polarizing, we thought it would be fun to create something that could satisfy both sides and keep them both dipping into some delicious Hormel Chili Cheese Dip."
Those hoping to be among the first (and possibly only) Americans to get their hands on the Double Dippable Chips will need to sign up at ChiliDoubleDip.com.
While you're there, you can also chime in on whether or not you think double-dipping is an acceptable party practice. Dip to your heart's content or take one dip and end it?