'From the man who gave you "Hamlet" and "Lear"': Why live theater needs movie-style trailers
It has all the hallmarks of a movie trailer — the fast pace, the quick cuts, the relentless beat. “Something primal,” a deep voice intones. “Something raw. Something otherworldly. Something wicked this way comes.” But it’s not. “It’s ‘Macbeth’ as you’ve never seen it,” the voice continues, “tickets...