Trump Media and Technology Group Corp. is pushing deeper into digital assets, announcing plans to issue a new cryptocurrency that would be distributed directly to its shareholders — another signal of how closely the Trump business ecosystem is tying itself to the fast-moving crypto market as regulatory pressure eases in Washington.
According to Bloomberg, the company said Wednesday (Dec. 31) that it will create a token in partnership with Crypto.com, with each shareholder receiving one token for every share they own. Trump Media, which operates President Donald Trump’s Truth Social network, said the token is expected to operate on the Cronos blockchain, a network supported by Crypto.com.
The move adds to a growing roster of Trump-linked digital assets. World Liberty Financial, a decentralized finance project backed by the Trump family, operates the WLFI token and the USD1 stablecoin. Earlier this year, the president launched his own TRUMP memecoin, followed by a similar MELANIA token promoted by first lady Melania Trump. Both have seen steep declines since their debuts, underscoring the volatility that continues to define the sector.
Trump Media said every shareholder will receive one token per share outstanding. Trump himself is the company’s largest shareholder, holding a 41% stake, according to data compiled by Bloomberg. The company framed the initiative as both a shareholder reward and a step toward broader crypto integration.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” said Trump Media Chief Executive Officer Devin Nunes.
The announcement comes as the crypto industry benefits from a friendlier policy backdrop. Since Trump’s return to the White House in January, lawmakers have passed legislation clarifying oversight of parts of the sector, while several high-profile enforcement cases have been paused or dropped by regulators.
Trump Media has also outlined ambitions far beyond social media and tokens, including ventures tied to nuclear fusion, stockpiling cryptocurrencies, financial products and sports wagering. The company said token holders could eventually receive perks such as discounts or benefits linked to Trump Media offerings, though the tokens will not represent equity ownership and may not be transferable or redeemable for cash.
