Love in Times Square is an annual event that hosts weddings, marriage proposals and vow renewals in the New York City commercial and entertainment district.
Sezzle, a digital payment platform, and David’s Bridal, a wedding technology company and marketplace platform, sponsored this year’s event to highlight installment payments as a way to reduce the financial stress that affects many engaged couples, the companies said in a Monday (Feb. 17) press release.
During the event, David’s Bridal offered gift bags, photo activations and gown giveaways, and David’s Bridal CEO Kelly Cook officiated one of the weddings, according to the release.
“Getting to personally officiate the start of someone’s happily ever after, is the personification of David’s promise to show up for couples at every stage and help bring their special moments to life,” Cook said in the release.
Sezzle CEO Charlie Youakim said in the release: “We love being a part of enabling such an important celebration, and we’re proud to support couples with tools that help them plan responsibly and focus on what matters most.”
David’s Bridal announced in November 2025 that it was rolling out Sezzle in all of its stores so that the buy now, pay later (BNPL) provider could offer payment solutions to couples who face rising costs.
The partnership allows shoppers to choose Sezzle at checkout in David’s Bridal’s more than 190 locations and online and then pay in full through Sezzle’s hosted checkout or split purchases into four interest-free installments over six weeks.
“Partnering with Sezzle allows us to give brides and shoppers more flexibility, less stress, and payment optionsthat meet them where they are,” Elina Vilk, president and chief business officer at David’s Bridal, said in a November press release. “It’s one more way we’re helping our guests feel supported from the moment they fall in love with the dress to the moment they say ‘I do.’”
The PYMNTS Intelligence report “Pay Later Moves Into the Monthly Budget” found that BNPL and card installment plans have moved into everyday money management and assumed a regular place in household budgeting.
