Did You Hear? Abercrombie’s Viral Jeans Are up to 40% off This Weekend (With 20% off Almost Everything Else)
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Folks, this is not a drill! Abercrombie’s first major denim sale of the year has officially started. Everyone knows that one of the best places to find denim in the mall is at Abercrombie. And that’s not up for debate or discussion, it just is. They offer the most variety in style, sizing, silhouette, and fit. Plus, when you compare them to other brands, like Aritzia or Madewell, they’re pretty affordable — and this weekend they’re even less. Keep on reading to learn all the ins and outs of this sale and even some must-have pieces you’ll want to add to your cart.
BEST OF A&F VIRAL DENIM SALE 2026
Curve Love High Rise Bootcut Jean
Take 20% to 40% of ALL jeans.
Don’t even think about it, just add these to your cart. You’ll thank us later.
When Is Abercrombie’s Viral Denim Sale?
It’s right now! The Viral Denim Sale started yesterday, on Thursday, January 29, and is supposed to run through this weekend. But don’t think that’s a lot of time. Items tend to sell out before Sunday, so don’t wait too long.
What’s So Good About This Denim Sale?
Well, it’s their first major denim sale of the year. Usually, you can find something on sale at Abercrombie, or they run a promotion at least once a month. However, with the holidays last month, the only real deals they’ve had recently were end-of-season sales. Which is fine, of course, but it’s a new year, which means new clothes, and we want deals on the latest items for this season, and the Viral Denim Sale is doing just that. This weekend only, you can save 20% to 40% off all denim on the site.
Is Denim The Only Thing On Sale?
Oh, no no no! When it comes to an Abercrombie sale, there’s always more. Aside from saving up to 40% off jeans, you can also save 20% off practically everything else. So if you were looking to give your wardrobe the New Year refresh it truly deserves, now’s the time.
Okay, So What Should I Get During Abercrombie’s Viral Denim Sale?
Oh, that’s a great question, but a tough one, because the answers are truly endless. My number one answer will always be jeans. I will forever stan Abercrombie’s jeans (I’ve had pairs older than most kids today), so stocking up on a few of their go-to styles is a must. But you could also use this as an opportunity to revamp your basics or reach for something special for Valentine’s Day. Their capsule collection has a ton of pink and red sweaters and slip dresses that’ll work for any holiday plans.
Below, check out a handful of my favorites worth adding to your cart this weekend. And don’t forget — the sale won’t last long.
BEST OF A&F VIRAL DENIM SALE 2026
Low Rise Ultra Loose Jeans
If you’ve been shopping at Abercrombie for as long as I have, you might remember that early aughts aesthetic in their washes and style. These Low Rise Ultra Loose Jeans are in a faded dark wash style that’s from the A&F Archive collection and features those old school rips and faded let-down hem detailing.
BEST OF A&F VIRAL DENIM SALE 2026
High Rise Wide Leg Jeans
Haven’t you heard? Wide leg jeans are back, baby! And there’s no better place to get them, than Abercrombie. This high-waisted version is a classic fit that hugs the waist and hips and goes wide throughout the entire leg. Plus, it’s available in 12 different washes so you’ll be sure to find at least one pair you love.
BEST OF A&F VIRAL DENIM SALE 2026
Rugby Polo Top
Here’s another gem from the archives that I want to add to my wardrobe desperately. Since I’m Gen Z who works in corporate America (sigh), any sort of Rugby top with a collar screams “professionally cool” to me. Plus, the pink and burgundy stripes are such an “it” color combination that’s perfect for Valentine’s Day.
BEST OF A&F VIRAL DENIM SALE 2026
Sunday Mockneck Crew
Just in case you missed it, mockneck sweatshirts are all the rage right now, thanks to a sweet brand named Parke. Their sweatshirts are so hard to get that other brands like Aritzia and now Abercrombie are offering similar styles for less. This style is available in 13 colors and prints — all on sale for under $50.
BEST OF A&F VIRAL DENIM SALE 2026
Bra-Free 90s Cami
If you’re in need of some new basics, definitely use this opportunity to add the Bra-Free 90s Cami to your rotation. It’s available in an endless amount of colors, with most matching with A&F’s Sunday sweats or YPB leggings so you can always have a coordinated outfit no matter what.
Before you go, check out our slideshow below: