Shoppers Are ‘Super Impressed With the Volume & Thickness’ of Their Lashes After Using a New $14 Volumizing Mascara
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If your current mascara is either flaking by lunch or turning your lashes into crunchy little spikes, there’s a new under-$15 tube shoppers are genuinely excited about. Milani’s Highly Rated Fan Club Fanning Mascara is a $14 volumizing formula, and one shopper said they were “Super impressed with the volume and thickness of my own lashes” after using it.
The hook here is the brush and the formula working together. The wand has a curved, precision bristle design that “seem[s] to grab my lashes and lift them in a way that a straight brush doesn’t,” as one reviewer of the brown shade notes. That pairs with a buildable formula that goes “on smoothly with no globs; it’s lightweight; it wears well with no irritation or flaking; and it comes off fairly easily with a makeup wipe.” Milani backs that up with clinical testing that found the mascara can visually increase lash length by 20% and volume by 16%, so the “bigger and longer lashes” language in the reviews isn’t coming out of nowhere.
If you like a softer, everyday lash, the deep brown shade is the sleeper hit. One shopper says it gives “a natural look, like your own lashes but better” and specifically calls out that it’s “not at all brittle, and it does not give your lashes that spiky look.” The formula includes shea butter and provitamin B5, which are there to help keep lashes feeling conditioned instead of stiff, so you’re not sacrificing comfort for definition.
For drama fans, the black shade of this fanning mascara turns things up. A reviewer who titled their take “Best on the Market!” says the color is “very black and dramatic like I like it! Stays all day but easy to wash off with makeup remover and cleanser. Gives bold, dramatic lashes.” Another long-time mascara wearer — we’re talking five decades of testing tubes — says this Milani pick “has to be the most volumizing I have ever used” and that they “can’t believe the volume and thickness [they] get with one coat.” They also report “zero burning, eye watering, or irritation with this brand,” which tracks with the formula being vegan, cruelty-free, and made in Italy.
Longevity is another throughline in the reviews. One shopper wore the volumizing mascara for 12 hours and had “no problems with flaking or smudges,” while the 50-year makeup veteran says “It last well over 24 hours and it is easy to remove.” Milani claims up to 24 hours of wear without smudging or flaking; shoppers are essentially stress-testing that and agreeing.
If you’ve been hunting for an affordable mascara that actually makes your own lashes look fuller and longer, this $14 tube might be worth a spot in your cart. Between the curved brush, the conditioning formula, and reviewers who are “greatly impressed that there weren’t any flakes,” Milani’s Highly Rated Fan Club Fanning Mascara has the receipts — you just have to swipe it on and see if your lashes join the fan club too.
Read more for lookalikes to Clinique’s Black Honey.